QUOTE (GMR @ Mar 28 2013, 05:33 PM)
"A new food bank serving Newbury, Thatcham and Hungerford, dedicated at a Newbury Church service on Saturday, will help to meet a rising need for emergency food, in face of Government cuts". [Story from today's Newbury Weekly News]
And good people donate to this - the Baptist Church in Cheap St has been doing a wonderful job.
The irony is that food brand owners have
mountains of unwanted stocks, that are surplus for so many reasons (short codes, packaging redesign, a promotion that has expired but not the shelf life etc) but they don't want to release this perfectly good stock into their regular distribution channels at discounted rates because erodes brand values. So the brand owner has basically got 4 options:
They can destroy the stock; Export; Sell to a discount channel - OR - Redistribute the food in a charitable way that doesn't dissipate brand values.
It breaks my heart that fourth one, the model set by Second Harvest and Fare Share are not universal and the most obvious, route for a brand owner that cares about their corporate reputation.
Mustn't harp on I suppose, but it's something I researched and had quite a bit published on a few years back, and it still astonishes me that it is primarily individuals that contribute the actual food not companies and that it is churches organising the distribution points.