That at least works.

There are 2 points which stand out....

1. The car driver is way too close to the bus to notice anything except the bus

2. If the bollards had been in operation, then the bus and car would have stopped (negating the highlighted "By the time you've read this, you've hit them" slogan as inaccurate). That being the case, if the car had been sufficiently away from the bus as stated in point 1, not only would it have had additional time to to see and adhere to the signs when in motion, but also after having stopped.

If anything, I think the video substantially backs up the fact that it poor driving that is probably the root cause of most of these incidents.